The other day, I was mentoring an entrepreneur and she said it to me.
“It’s been slow this summer, but you know, I wanted it that way so that I could spend more with family.”
I asked her, “What if you could slow down but business went up? What if you didn’t have to do all the work alone?”
And this is where I see women get tripped up in business more than men. This is why statistics show that women fall behind men in company revenue.
I’m here to disrupt how you have thought of your business and plant the seed in you that you can slow down for your family (priorities) AND make more money.
I’ve always been highly motivated by major milestones in my life. When I got pregnant with my daughter in 2009, I had just made the transition from full-time pianist to businesswoman. I knew that I needed to take a maternity leave but that my business could not stop without me. So I had to transfer a lot of my lotion-making to a new person and create / teach her all of the systems.
A major milestone happened this week: my daughter started kindergarten, and it has always been my dream to be able to pick her up from school and spend the afternoon doing homework and hanging with her. I wanted to set up my business to support this dream.
All year long, I worked hard in preparation to find business partners who could help share the load and rewards with me. I was ready to give up a portion of my businesses for like-minded women entrepreneurs who could help carry the mission and torch. As a result, business has doubled since last year (I expanded my West Village spa business by opening up a new location in Woodstock, NY) and I get to pick Sienna up from school.
Cheri Voss and me at our Woodstock Spa + Salon location!
It is possible to have it all – however you choose to define that and if you let go of the idea that anything will ever be perfect. Most women entrepreneurs want to prioritize family and business, and they often think they have to sacrifice one for the other. No, you don’t.
Don’t let other people’s reality (like Indra K. Nooyi, the CEO of PepsiCo) discourage or limit you into thinking you can’t have what you want. That’s her reality, which I respect, but it doesn’t mean it has to be yours, too. Along with the tremendous burden and sleepless nights of shouldering a business — with everything from financial responsibilities to employee issues — you get to be creative and design your life experience. Just know that you can do what I have done: have an expanding business and pick your child up from school (or insert what you want here.)
I want to share with you a simple blueprint of what I did to get here.
1. Created a formula that worked (Om Aroma & Co.) and could be replicated over and over again by someone else.
2. Invested in my inexperience by learning how to sell the creams.
3. Wrote the formula for sales down and trained others to sell the creams.
4. Sold enough creams to a loyal following to be able to hire my first assistant. I trained her to take over the production of creams.
5. Took a risk and opened a bigger avenue to sell the creams (Savor Spa.)
6. Failed (but didn’t fall) too many times to count.
7. Created jobs and brought more talent on my team to help.
8. Brought on high-level partners who had skills I didn’t have.
9. Let go of my ego and allowed myself to be replaced (that was/is HARD.)
10. I now spend my time doing what no one else can and constantly ask myself, “Could someone else be doing this?”
Plug in your business with this formula. The steps are pretty simple, the adventure is not. But, for me, on the other side is a little child waiting for me to pick her up from school, so the crazed maze was so worth this new chapter for us… and the best part is that business has not slowed down.
P.S. If you want to manifest an idea and are having a hard time envisioning it or bringing it to life, I can help you. I will be teaching the principles of manifesting at the Manifest Method School launching on September 8!